Breakthrough Technology Solutions for your New Digital Strategy
12 Marzo 2014
Via Luigi Galvani 12, Milano
Transformation continues to dominate the healthcare marketplace.
As your organization continues to evolve in the face of lower growth, you need to explore new and innovative ways to get more performance while managing costs, reducing complexity and increase operational flexibility.
IMS Health solutions are flexible, open and fully scalable. They leverage the cloud to support a range of commercial processes: call planning, incentive and compensation, campaigns management and KOL management.
Thanks to an open architecture, they are integrated with compliant clients and third party data sets which lowers operating costs and reduce risk while increasing speed to insight.
AGENDA DEI LAVORI
10.30 – 11.00 Registration
11.00 – 11.45 La rivoluzione digitale: una sfida culturale ed organizzativa per le aziende Farmaceutiche
Antonella Levante Sr Principal, CES, South Europe & Middle East
11.45 – 12.45 Sales Force Effectiveness Solutions – supporting the stakeholder engagement continuum
Barry Crowther – Vice President, Technology and Applications – IMS Health
12.45 – 14.30 Networking Lunch
14.30 – 15.30 Taking the first step – making multichannel happen, lessons from the front line
Bob Harrel – Director, Marketing, Technology and Applications – IMS Health
15.30 – 16.30 Le soluzioni per il mercato italiano
Filippo Fagioli – Principal, IM – IMS Health
16.30 – 17.00 Discussione e chiusura lavori
L’evento è gratuito e riservato alle Aziende Farmaceutiche e Medical Devices