ABOUTPHARMA DIGITAL AWARDS 2014 – ENGLISH VERSION

 #Aboutdigitalhealth

 Endorsed by

            

Partners
 

                                       

                              
 

The awards for the best digital communication projects are fostered by the main national healthcare players: pharmaceutical companies, medical device companies, healthcare institutions, academic departments, research centers, universities and associations of patients.

 VERSIONE ITALIANA  

  

 

 Sponsored by

                       

           

       
 

CATEGORIES

  THE BEST PROJECTS DESIGNED FOR PATIENTS AND CITIZENS 

Best app: the award-winning project will be the most effective app dedicated to patients; among the features being considered: its real efficacy and added value in terms of concrete help for the disease management, usability, graphic solutions and its support in the “patient-specialist-medical center” relationship

Best empowerment project: the award-winning project will be the best digital strategy of healthcare education dedicated to patients, realized through the use of blogs, websites, social networks and interactive videos. This category includes also awareness projects focused on a specific disease or more generally on providing information on the patient health conditions

Social Marketing: the award-winning project will be the most effective social media strategy made by agencies, associations, companies, institutions and bodies of the NHS. Particular attention will be given to the tangible results of the project: conversation volumes, buzz and positive effects in terms of reputation

Gaming: the award-winning project will be the most interesting and stimulating communication and training project, based on a playful and fun language, able to show the innovative link between the communication code and object

  THE BEST PROJECTS DESIGNED FOR DOCTORS/PROFESSIONALS/PHARMACISTS

Best app: the award-winning project will be the most effective health app (for smartphones and tablets) designed for health professionals; among the features being considered: professional efficacy, usability, graphic solutions and interaction levels

Best training project: the award-winning project will be the educational path dedicated to doctors that offers training contents in the most effective and andragogical way; the assessment process will consider the innovation of the whole product, the choice and use of integrated multimedia languages, the use of simple and agile apps, the connection with the international Scorm categories ("Shareable Content Object Reference Model")     

Best website: the award-winning project will be the most effective website (both owned and sponsored) dedicated to health professionals that aims at explaining and updating all the details concerning a company and its products, providing users with more transparency on a company data (management, macro-economic elements, territorial presence, therapeutic areas…) through an interactive and multimedia approach.  The assessment process will consider also the possession of the HONcode

Social Marketing: the award-winning project will be the most effective social media strategy dedicated to doctors and health professionals made by agencies, associations, companies, institutions and bodies of the NHS. Particular attention will be given to the tangible results of the project: conversation volumes, buzz and positive effects in terms of reputation

Gaming: the award-winning project will be the most interesting and stimulating communication and training project dedicated to health professionals, based on a playful and fun language, able to show the innovative link between the communication code and object

  THE BEST PROJECTS DESIGNED FOR INSTITUTIONS/PATIENTS/PUBLIC OPINION

– The award will go to the best project developed in collaboration with associations of patients and citizens, that will outstand for its ethical and sustainable values (the award will go the best digital marketing mix strategies: viral videos, social networking actions, blogs, web sites etc.) 


 SPECIAL CATEGORIES

 BEST DIGITAL COMPANY

this Award represents the digital excellence: it will go to the company with high level products and strategies that are ready-to-use and characterized by an effective and innovative digital vision ?
(by the JUDGING PANEL)
 

 THE MOST POPULAR PROJECT ON THE INTERNET

– the Award goes to the project with more “likes” and most shared on the Internet?
(by the INTERNET)

 

JUDGING PANEL

            

 


 For more information

Francesca Melchionna
02 27729924
digitalawards@aboutpharma.com

For Sponsorship and Partnership

Domenico Mancini
+393486068490
dmancini@aboutpharma.com
 

 


 

Visite the AboutPharma DIgital Awards 2013 website