The Consumer Health division of Bayer S.p.A. is looking for a passionate and motivated Product Marketing Manager to join the team in Milan.
He/she will play an active part in driving business growth by supporting the development and execution of brand strategies, marketing plans, and sales force activation initiatives.
- Actively contribute to the definition and implementation of brand strategy in alignment with both local and global guidelines
- Analyse the market environment, competitive landscape, consumer profiles, and insights, as well as brand capabilities, to identify opportunities to strengthen brand equity and market positioning
- Support the translation of brand strategy into actionable activation plans by aligning and coordinating with cross-functional teams (e.g., Sales & Trade, LMR, PS), and by engaging with the field force to gather feedback and drive continuous improvement
- Ensure tracking and analysis of KPIs and ROI for all marketing activities
- Support annual budget planning and allocation, while monitoring monthly sell-out/sell-in performance and product sales forecasts
- Collaborate in the development of integrated communication campaigns and territorial activations, including the creation and adaptation of digital assets
- Work on activation plans targeting pharmacists and other healthcare professionals (HCPs), ensuring effective implementation in close collaboration with Sales, Trade Marketing, Medical, Regulatory, LMR, and the Sales Force
- Degree in Marketing, Economy or related fields
- At least 3 years of previous experience in a B2C marketing role
- Previous experience in the Pharmaceutical and FMCG sectors will be considered a plus
- Strong customer focus with a results-oriented mindset and a proactive, decision-making attitude
- Excellent teamwork and cross-functional collaboration skills, with the ability to build and maintain effective networks
- High level of adaptability, communication, and problem-solving skills, combined with analytical thinking and openness to change and innovation
- Excellent knowledge of Office, Excel and PowerPoint
- Residence or domicile in Lombardy is preferred
- Fluent knowledge of English and Italian mother tongue
Workplace: Milan
Type of contract: Permanent
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