Sales & Marketing Excellence Sr Specialist – Milano

Partner With Commercial & Marketing Teams

• Act as a strategic partner to commercial teams, managing marketing and sales data to support decision-making and guide territory activities.
• Coordinate marketing teams and cross-functional stakeholders during the annual brand planning process and throughout budget allocation reviews.
• Monitor and evaluate the effectiveness of promotional initiatives in alignment with business unit objectives.
• Provide proactive support in developing business cases for current and future activities.

Sales Data & Market Research Activities Management

• Own the full lifecycle of market and sales data: purchasing, receiving, archiving, reporting, and analysis.
• Manage relationships with third-party providers and support cost negotiation activities.
• Coordinate market research activities in partnership with Marketing teams, from briefing to execution and results interpretation.
• Ensure integration of market insights with sales data to support strategic decision-making and brand planning.

Reporting & Sales Force Effectiveness

• Drive adoption and effective use of Ferring’s Global CRM system and related reporting tools (e.g., Power BI).
• Act as CRM super-user: oversee usage, ensure data quality through Master Data Management initiatives, and provide ongoing support.
• Design and implement communication plans to field forces to ensure correct and consistent CRM usage.
• Extract and prepare data as required to comply with local regulatory requests.

Incentives Calculation

• Support the design of commercial incentive schemes.
• Manage quarterly incentive calculations with accuracy, transparency, and timeliness.